"If You Win the Morning, You Win the Day"

The phrase "If You Win the Morning, You Win the Day" has been popularized by well-known self-help and motivational author Tim Ferriss.  In a nutshell his suggestion is to set a positive and productive tone for the day by focusing on the morning routine and early actions. 

Mornings are a whirlwind.

Sometimes even before sunrise you're juggling gym routines, work commutes, pet care, school runs, and carpools—all while battling fatigue. Coffee certainly seems like the obvious solution, but pHenomenal offers a healthier, more effective boost. Read further and we think you'll find that starting your day with your mixed pHenomenal- the strongest alkaline water available- is the perfect way to kickstart your body and navigate the morning chaos.

Why Alkaline Water in the Morning?

Our typical American diet is heavy on acidic foods: cheese, meats, sugars, processed foods, sodas, coffee, citrus, and alcohol. To maintain the body's optimal, slightly alkaline pH of 7.4, starting the day with alkaline water can be beneficial.

Potential Benefits of Alkaline Water:

• Acid Neutralization: Research shows alkaline water neutralizes acid in the bloodstream, aiding athletic recovery and potentially reducing risks of diseases like cancer and heart disease.
• Anti-Aging Potential: A 2020 mouse study indicated that daily alkaline water intake improved aging markers in DNA. While human implications are unclear, it's an intriguing possibility.
• Heartburn and Reflux Relief: Unlike acidic coffee, alkaline water can soothe heartburn and reduce reflux. Studies show its therapeutic benefits for reflux disease, buffering the esophagus and gastrointestinal tract from acid.

You'll likely find it easiest to drink more water first thing in the morning. 

Why? We naturally slightly dehydrate overnight through breathing and sweating. Respiration dehydration is part of your insensible dehydration (meaning it is difficult to measure directly) and accounts for between ~50-750 mL (daily hydration requirements are ~ 1.5-2L) in a healthy adult without comorbidities. So most people find that more water goes down easier first thing in the morning because your body is looking to rehydrate. Remember to pay attention the next time you drink anything- you'll notice this is true The other benefit?  You can be certain there's no stomach acid present to neutralize your pHenomenal.

In essence, pHenomenal alkaline water is a simple, healthy way to balance your body and energize your mornings.